I decided to create a landing page for the previous company where I used to work as a drawing teacher and graphic designer.

Current landing page is simple and minimalistic. Main colors are bright red, black and white, which refer to company’s logo. Despite of the main tittle, the landing page does not include any information about a drawing course, which could not interest teenagers to register. Moreover, the header is not quite readable due to background.

In new version of landing page, I sticked to previous colors to maintain the company’s identity. I decided to use a hexagon shape as a main repeated form refering to logo. In the main hexagon there are fields of study for which we prepare students and in others hexagons are diffrent types of drawing showing what kind of drawing a potential client will draw.

The key information as contact number, location and opening hours are highlighted by black color to focus user attention. Moreover, I put statistics to show course credibility and encourage potential clients to register.

Every part of the site is focused on animation to attract teenagers and potential clients to start the drawing course. Animation is a fun and interesting form of marketing that appeals to young people.